Our Today – November 9, 2023

Betting and gaming operator Supreme Ventures Limited (SVL) is entering the buoyant money transfer and bill payment markets through subsidiary, Supreme Ventures Fintech Limited (SVFL).

SVL, in a release today, announced that the new services are part of its rapidly expanding ‘Evolve’ suite
of financial services, which are geared towards promoting financial inclusion across Jamaica.

Delroy Anderson, chief innovation officer at SVFL, outlined the details of the company’s ambitious
product expansion plans.

“Supreme Ventures Fintech is ready to redefine convenience and access to financial services. Through the introduction of Evolve Pay, our bill payment service, Evolve Money Transfer and other products in the pipeline, we will empower individuals, businesses and communities with greater access to retail financial services and wealth creation opportunities. We’re very excited about our entry into bill payment and remittances and are targeting rapid growth in the space,” he said.

Towards this end, SVFL has forged a strategic partnership with Ria Money Transfer and in the coming weeks, will be rolling out Evolve Money Transfer. As the newest player in the remittance market, Evolve Money Transfer is promising customers a more convenient option to receive money in Jamaica.

Anderson pointed out that SVL’s islandwide reach will be leveraged to offer easy access to its Evolve suite of products across the country.

“We will capitalise on the strength of the Supreme Ventures brand, our robust transaction platform and expansive reach through our retailer network in every nook and cranny of Jamaica. We are executing a phased roll-out of our products across the island.

“Customers can stay in the know and check for locations close to them that offer our services by visiting our website and social media pages. This is just the beginning of our mission to revolutionise the way people experience financial empowerment. We eagerly anticipate the lasting impact our innovations will have on our customers’ lives,” he continued.

According to SVL, “Each product in Supreme Ventures Fintech’s portfolio is meticulously crafted with convenience, innovation, and a commitment to advancing financial inclusion and empowerment at its core.”

In 2021, the company launched its microfinancing product, Evolve Lend, catering exclusively to its
1,300 retail agents across the island. Through this product, SVFL has provided financing to many
ambitious micro entrepreneurs who make up SVL’s retail network, empowering them to grow their
businesses. That same year, SVFL acquired majority shares in microfinance company McKayla
Financial Services, further cementing its presence in the financial services sector.

In another positive move, in 2023, McKayla Financial Services received a microcredit licence from the Bank of Jamaica.

The popular ChargeUp product provides consumers with hassle-free access to prepaid top-up and recharge services. Charge Up is available at participating retail locations and ‘Supa Sellaz’ islandwide.
Supa Sellaz is SVL’s roaming sales team that literally takes gaming “to the streets” through its mobile
POS devices.

EvolvePay, initially introduced in a pilot phase in 2022, allows customers to pay bills at select Supreme Ventures locations across the island. With an ever-expanding cadre of popular billers, including Flow and the National Water Commission, Evolve Pay promises to become one of the most accessible and user-friendly options to pay bills. Customers who use Evolve pay will enjoy real-time updates on their accounts. They will also be able to verify their bill balances in-store whether or not they have their bills in-hand.

Anderson emphasised that the launch of these products under the company’s Evolve brand represents just the beginning of SVFL’s transformative journey.

“We have a myriad of exciting products in the pipeline, offering our customers even more to look forward to in 2024. Our commitment to evolution knows no bounds,” he affirmed.

Source: Our Today